Senior Graphic Designer, Women's Fashion & AI Creative Production

The Senior Graphic Designer – Women's Fashion & AI Creative Production is a full-time, on-site role based in Nasr City, Cairo, Egypt. This role is responsible for developing and executing high-quality visual concepts and creative assets for women's fashion collections, e-commerce campaigns, brand communications, and performance marketing initiatives.

The designer will combine strong graphic design fundamentals, fashion art direction, and AI-powered image and video production to create compelling commercial visuals that strengthen brand identity, showcase products accurately, and support marketing objectives. The role involves developing creative concepts for seasonal campaigns, product launches, promotional activities, social media, paid advertising, website banners, landing pages, and other digital touchpoints.

The ideal candidate will have hands-on experience generating realistic AI fashion imagery and videos, using tools such as Magnific AI and other relevant AI image and video generation platforms. Responsibilities include developing AI-generated fashion models and lifestyle scenes, maintaining garment accuracy and visual consistency, transforming static images into engaging video content, and refining outputs through advanced retouching, compositing, and motion workflows.

The designer will collaborate closely with the marketing and performance marketing teams to translate campaign briefs and audience insights into effective advertising creatives, develop multiple creative variations for testing, and improve visual executions based on campaign performance. Additional responsibilities include maintaining brand consistency, managing multiple projects and deadlines, organizing creative assets, preparing production-ready files, exploring emerging AI technologies, and contributing to the continuous improvement of creative workflows and production efficiency.

Qualifications

• Proven experience as a Senior Graphic Designer, preferably within women's fashion, apparel, fashion e-commerce, or related lifestyle industries.
• A strong portfolio demonstrating women's fashion campaigns, commercial design projects, digital advertising creatives, and visual storytelling.
• Advanced proficiency in Adobe Photoshop and strong proficiency in Adobe Illustrator, with the ability to produce polished, commercially viable creative assets.
• Demonstrated hands-on experience with AI image generation tools such as Midjourney, Flux, Stable Diffusion, Adobe Firefly, or equivalent platforms.
• Demonstrated hands-on experience generating AI videos using tools such as Kling AI, Runway, Google Veo, or equivalent platforms.
• Practical experience with Magnific AI and its relevant capabilities for image enhancement, upscaling, and creative production workflows, alongside complementary tools where necessary.
• Strong understanding of fashion art direction, fashion photography, model posing, styling, lighting, composition, color theory, typography, and visual hierarchy.
• Ability to generate realistic AI fashion imagery while preserving garment construction, fabric texture, colors, patterns, fit, accessories, and other essential product details.
• Experience creating consistent AI-generated models, campaign visuals, lifestyle scenes, and product-focused content across multiple assets.
• Ability to transform static fashion imagery into engaging AI-generated videos using image-to-video workflows, animation, and appropriate motion tools.
• Strong graphic design and creative concept development skills, including the ability to develop campaign directions, mood boards, visual references, and cohesive creative executions.
• Understanding of digital advertising principles and the ability to develop creative variations for Meta Ads, Instagram, TikTok, and other relevant advertising platforms.
• Familiarity with performance-driven creative production, including testing different visual angles, hooks, messaging, formats, and concepts in collaboration with the performance marketing team.
• Experience designing e-commerce assets, including website banners, landing page visuals, collection graphics, promotional materials, and campaign-specific digital content.
• Knowledge of motion graphics and video editing tools such as Adobe After Effects and Adobe Premiere Pro, or equivalent software, is an advantage.
• Strong attention to detail, creative problem-solving, visual consistency, and quality control across all deliverables.
• Ability to manage multiple projects independently, prioritize tasks, meet deadlines, and maintain high creative standards in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to interpret creative briefs, incorporate feedback, and communicate design decisions effectively.
• Ability to evaluate emerging AI tools, develop efficient creative workflows, and balance AI-generated production with traditional design and post-production techniques.
• Excellent organizational skills, including maintaining structured design files, reusable templates, and organized creative asset libraries.
• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is preferred; equivalent professional experience and a strong portfolio may be considered.
• Excellent communication skills in English; Arabic proficiency is an advantage.
• Availability to work full-time on-site at Malabisy's office in Nasr City, Cairo.

Preferred Qualifications

• Previous experience working with a women's fashion brand, fashion marketplace, or fashion e-commerce business.
• Experience developing creative concepts for seasonal fashion campaigns, collection launches, promotional periods, and brand storytelling.
• Experience creating AI-generated fashion campaigns featuring consistent models, styling, lighting, and visual direction.
• Knowledge of advanced retouching, image compositing, inpainting, outpainting, color grading, and AI-assisted image refinement.
• Experience producing short-form video advertisements, fashion reels, product animations, and social media motion content.
• Understanding of creative testing methodologies and the relationship between visual concepts, audience engagement, and advertising performance.
• Experience working with marketing, content, and commercial teams to translate product features and campaign objectives into effective visual communication.