B2B Marketing Graphic Designer

We are looking for an experienced, creative and resourceful Graphic Designer who understands that great design is about visual communication.

The ideal candidate can take a brief, understand its purpose and audience, and translate business messages into clear, engaging and professional designs. We value independent thinking, curiosity and sound creative judgement as much as technical proficiency.

You should be comfortable working across multiple brands and projects, taking ownership of your work from brief to final delivery.

Key Responsibilities

• Create high-quality marketing assets for B2B clients, including LinkedIn graphics, carousels, digital campaigns, website layouts, presentations, Word documents and event materials.
• Interpret creative briefs by understanding the business objectives, target audience, key messages and intended outcomes.
• Translate complex information into effective visual communication using typography, imagery, colour, composition and visual hierarchy.
• Develop original creative concepts when required, and accurately adapt approved designs, references and templates when direction has already been established.
• Apply brand guidelines consistently while maintaining creativity and visual quality.
• Design website pages and user interfaces in Figma, considering usability, responsive layouts and user experience.
• Produce professional presentations and business documents with clear information hierarchy and attention to detail.
• Work independently, identify potential issues, ask relevant questions and propose solutions.
• Take responsibility for quality control, ensuring all work is accurate, legible, correctly formatted and ready for use.
• Collaborate with the Design Manager and wider marketing team to deliver projects efficiently.
• Explore AI and emerging design tools to improve creativity, productivity and workflows.

Essential Skills and Experience

• Design and creative thinking

Proven experience producing professional graphic design work, ideally across digital marketing and business communications.

Strong understanding of visual storytelling, typography, layout, colour theory, composition and information hierarchy.

Ability to communicate business messages visually, rather than simply arranging text and images.

Good understanding of B2B marketing and the design requirements of professional audiences.

Ability to work across multiple brands, adapting to different visual identities and communication styles.

Strong attention to detail and an understanding of design best practices across digital platforms.

• Technical skills

Strong proficiency in Canva for professional marketing design and template development.

Practical experience with Figma for website UI and digital layouts.

Proficiency in Microsoft PowerPoint and Word, including professional presentation and document design.

Understanding of LinkedIn and other digital marketing formats, dimensions and platform requirements.

Ability to prepare and export production-ready assets in appropriate formats and resolutions.

Familiarity with AI-assisted creative tools and workflows.

• Personal Qualities

An inquisitive mind

You naturally ask questions, seek context and want to understand why something is being created. You are interested in the message behind the design and how the audience will interpret it.

Independent and resourceful

You can take a brief and move it forward without requiring step-by-step instructions. When you encounter something unfamiliar, you research, experiment and find solutions.

Creative with sound judgement

You understand when a project calls for original thinking and when it requires faithful execution of an established direction. You can explain the reasoning behind your design decisions.

Ownership and accountability

You take responsibility for your work, manage your time effectively and check the quality of your deliverables before submitting them.

Curious and adaptable

You actively develop your skills, explore new tools and embrace AI as part of the modern creative process. You are open to feedback and continuously look for ways to improve.

Collaborative and communicative

You ask for clarification when needed, communicate progress clearly and work constructively with colleagues across different functions.

Desirable Experience

• Previous experience in a marketing agency or working across multiple client accounts.
• Experience designing for B2B, professional services, technology or corporate audiences.
• Familiarity with Adobe Photoshop, Illustrator or InDesign.
• Experience developing reusable design systems and templates.
• Experience using generative AI for creative exploration, design development and production efficiency.

What Success Looks Like

A successful designer in this role will

• Understand the brief and ask the right questions before starting.
• Produce thoughtful, professional designs that communicate the intended message effectively.
• Deliver high-quality work with minimal supervision and fewer rounds of correction.
• Follow approved creative directions accurately while contributing ideas where appropriate.
• Demonstrate initiative, curiosity and a willingness to learn.
• Consistently deliver accurate, polished, production-ready assets.
• Help improve the quality, efficiency and reliability of the team's creative output.

Application Requirement

Applicants should provide a portfolio demonstrating a range of marketing design work, particularly digital marketing graphics, presentations, website layouts and business communications.

We are particularly interested in understanding the thinking behind your designs. Shortlisted candidates may be asked to complete a practical design assessment and explain their creative decisions.