Art Director

CREATIVE CONCEPTUALISATION & VISUAL DIRECTION: leads visual development and ensures craft excellence from brief to final delivery

Expectations

• Develops visual ideas and campaign directions with Copywriters.
• Maintains brand visual guidelines across all channels.
• Presents creative ideas clearly to internal and external teams.

Outcomes

• Delivers ideas and visuals that are clear, distinctive, and on-brief.
• Recognised for ideas and visuals that strengthen creative concepts.

EXECUTIONAL EXCELLENCE: maintains craftsmanship and elevates creative output

Expectations

• Oversees art direction during shoots, design execution, and content production.
• Reviews and refines visuals to meet standards across all channels (print, OOH, digital, and social).
• Guides Designers and external vendors (retouchers, illustrators, etc.).
• Collaborates with Copywriters to bring ideas to life.
• Stays updated on art direction, cultural, and technology trends.

Outcomes

• Delivers consistent quality in visual outputs across all media.
• Ensures visuals align with both creative direction and client objectives.
• Elevates team craft through precision and direction.

COLLABORATION & OWNERSHIP: fosters clear communication and ensures seamless teamwork

Expectations

• Collaborates effectively with all departments to refine creative outputs.
• Communicates proactively with other departments to maintain time discipline and professionalism in deadlines.
• Provides constructive input during reviews and feedback sessions.
• Handles multiple projects independently while maintaining quality.
• Maintains a clean and structured file-keeping system for every job.

Outcomes

• Strengthens interdepartmental collaboration and trust.
• Builds a reliable, solution-driven creative reputation.
• Builds trust as a creative capable of owning projects end-to-end.