Senior Graphic Designer

Lug is a lifestyle brand specializing in colorful, functional bags and accessories designed to make everyday life more organized and joyful. Our design-forward team thrives on collaboration, creativity, and connecting with our passionate community across web, social, and live-selling platforms.

As a Senior Graphic Designer, you will work closely with LUG’s Marketing team, reporting to and collaborating with the Art Director to develop and execute compelling visual concepts and creative assets across LUG’s digital platforms and marketing initiatives. This role requires a strong understanding of branding, eCommerce, digital design, and visual storytelling, with the ability to take projects from initial concept through final execution while maintaining LUG’s brand identity and creative standards.

Key Responsibilities

Creative Direction & Brand Development

• Collaborate with the Art Director and Marketing team to develop and maintain LUG’s visual direction, look, and feel across all digital platforms and marketing initiatives.
• Apply an understanding of marketing objectives, strategic positioning, target audiences, and brand guidelines to all creative work.
• Support the development and evolution of visual identities, including logos, colour palettes, typography, and other brand elements.
• Ensure brand consistency across all creative assets, including website graphics, email campaigns, social media, digital advertising, packaging, and promotional materials.
• Contribute to the creation and design of sales presentations, brand decks, and other marketing-related presentations as required.

eCommerce & Digital Design

• Independently execute website creative updates directly in Shopify, including homepage banners, landing pages, collection graphics, promotional sections and campaign content.
• Build and maintain our New This Week (NTW) website setups, including page layouts, creative assets, product presentation and linking.
• Create and update campaign, promotional and licensed-collection landing pages.
• Ensure all website creative is optimized for desktop and mobile, with proper QA before publishing.
• Work closely with Ecommerce Operations to coordinate product publishing, collections, pricing and launch readiness.
• Design and produce email, paid advertising and other digital campaign assets, taking projects from concept through final execution.

Creative Development & Production

• Create mockups, rough concepts, layouts, and visual presentations to communicate and bring creative ideas to life.
• Take projects from initial concept through final production, ensuring deliverables meet established creative standards, timelines, and budget requirements.
• Prepare, organize, and supply production-ready artwork and design files for internal teams, external vendors, and other production requirements.
• Review, proofread, and quality-check graphic materials and creative assets to ensure accuracy, consistency, and alignment with approved concepts.
• Work with production personnel and external vendors, providing creative direction, specifications, artwork, and necessary instructions to ensure projects are executed accurately and efficiently.
• Maintain high standards of design quality, accuracy, productivity, and attention to detail.

Collaboration & Communication

• Work collaboratively with the photography, product development, merchandising, licensing, eCommerce, and marketing teams to support product launches, seasonal campaigns, and brand initiatives.
• Participate in and, where appropriate, lead creative briefs, brainstorming sessions, team meetings, production meetings, and project presentations.
• Provide creative guidance, feedback, and support to junior designers or other creative team members when required.
• Communicate project progress, timelines, and potential creative or production challenges to the Art Director and relevant stakeholders.
• Collaborate with internal teams and external partners to ensure creative deliverables align with project objectives and brand standards.

Project & Campaign Management

• Manage assigned projects from concept through completion, ensuring deadlines, production schedules, and quality expectations are consistently met.
• Coordinate multiple projects and competing priorities while maintaining attention to detail and meeting established timelines and budgets.
• Ensure compliance with established project timelines, budgets, production requirements, and creative standards.
• Assist with preparing campaign performance summaries, identifying opportunities for improvement, and documenting key learnings to inform future creative and marketing initiatives.
• Identify opportunities to improve creative workflows, production processes, and overall design efficiency.

Other Responsibilities

• Perform other related duties and responsibilities as assigned.