Senior Graphic Design & Multimedia Specialist

Job Title: Senior Graphic Designer

Department: Design

About GOamplify

GOamplify is an innovative marketing agency in Bahrain. We help our clients reach, engage, and convert customers via social media and omnichannel digital advertising, driving measurable growth through modern strategy, content, and performance marketing.

Position Overview

The Senior Graphic Designer is a pivotal role within the creative team, responsible for leading visual strategy, setting creative direction and ensuring exceptional design quality across client projects. The role covers static design, branding and multimedia, including animation and motion graphics for social media and digital advertising.

This role requires a strategic mindset, outstanding design and motion skills, and the ability to mentor and inspire the design team. The Senior Graphic Designer works closely with Client Services, Production and Performance Marketing to deliver creative that is both visually strong and built to perform on each platform.

GOamplify actively integrates AI across its workflows. The Senior Graphic Designer is expected to continuously self-learn and adapt to AI design, image and video tools, using them to their full capabilities to improve workflow, efficiency and the quality of output, and to lead by example in how the design team uses AI. AI is used to enhance the designer’s own creativity and performance, not to do the work for them. The role holder remains fully accountable for the quality, accuracy, originality and brand alignment of everything they deliver and approve.

Key Responsibilities

1) Creative Leadership & Visual Strategy

• Lead creative direction and visual strategy across client accounts, setting clear standards for design quality, concept and execution.
• Translate client objectives, briefs and brand guidelines into strong visual concepts and campaign ideas that are optimised for each platform (Meta, TikTok, Snapchat, LinkedIn, YouTube).
• Champion creative that performs: use performance data and platform best practices (e.g., hook-first design, safe zones, aspect ratios, thumb-stopping visuals) to inform design decisions.

2) Design Execution

• Direct and execute high-quality design for social media content, digital advertising, branding and identity projects, presentations, print and ad-hoc initiatives.
• Design and adapt key visuals into complete campaign asset sets across formats and placements, including static, carousel and animated variations for testing.
• Produce bilingual (English/Arabic) layouts with correct Arabic typography, right-to-left composition and culturally appropriate imagery for GCC audiences.
• Support website and landing page projects with UI layouts, design systems and handover-ready files for development.

3) Motion Graphics & Multimedia

• Create motion graphics and animated content for social media and advertising, including animated posts, kinetic typography, logo animations, animated ads and motion templates.
• Work with the Production team on video projects, providing titles, lower thirds, graphics packages, transitions and end frames that align with brand guidelines.
• Build reusable motion templates and toolkits so recurring content can be produced quickly and consistently across accounts.
• Prepare motion assets in the correct formats, durations and specifications for each platform.

4) Collaboration & Briefing

• Work closely with Account Managers, Account Executives, Production and Performance Marketing teams to ensure cohesive visual storytelling and campaign execution.
• Participate actively in pre-production and campaign planning, providing visual direction, moodboards, storyboards and design guidance.
• Manage multiple design projects simultaneously, prioritising effectively to ensure on-time delivery against agreed briefs and timelines.

5) Quality Assurance & Brand Consistency

• Review and approve design deliverables before client submission, ensuring accuracy, technical quality and alignment with client brand guidelines.
• Build and maintain brand toolkits, templates and asset libraries for client accounts to keep visual consistency across platforms.
• Maintain organised file structures, naming conventions and version control so work can be found, reused or handed over at any time.

6) AI-Assisted Design, Self-Learning & Continuous Improvement

• Take ownership of own learning and development with AI: proactively explore, learn and stay current with AI design, image and video tools relevant to the role, through self-directed learning as well as internal training sessions.
• Use AI to its full capabilities to improve workflow and efficiency, such as concept exploration and moodboards, generative fill and expansion, background removal and retouching, image upscaling, asset resizing and variations, AI image-to-video and motion, and storyboard drafts.
• Use AI to enhance own work, not to replace it: apply personal creative judgement, taste and brand knowledge to all output, and refine all AI-assisted work to GOamplify’s quality standards and each client’s brand guidelines before submission.
• Ensure AI-generated imagery is accurate, brand-safe and culturally appropriate for GCC audiences, avoiding visual errors (e.g., distorted hands, text or logos) and misleading representations of real products, people or places.
• Continuously look for better ways of working: test new tools and approaches, document what works and share prompts, presets, templates and workflows with the design team.
• Follow GOamplify’s AI usage guidelines, client confidentiality requirements and the usage rights of each tool at all times (only use tools approved for commercial use, and do not upload confidential client material, unreleased campaigns or licensed assets into unapproved tools).

Qualifications & Experience

• Minimum 5 years of professional graphic design experience (agency experience preferred), with proven experience leading or mentoring other designers.
• A strong portfolio demonstrating social media, advertising, branding and motion graphics work.
• Proven motion graphics and animation skills, with the ability to produce polished animated content for social media and advertising.
• Strong typography and layout skills, including Arabic typography and bilingual (English/Arabic) design.
• Solid understanding of platform specifications and what makes creative perform on Meta, TikTok, Snapchat, LinkedIn and YouTube.
• Hands-on experience with AI design, image and video tools, and a genuine curiosity to keep learning as tools evolve (a willingness to self-learn is essential).
• Exceptional organisational skills and proven ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Strong communication, mentorship and strategic-thinking abilities, confident presenting and explaining creative work to internal teams and clients.
• Fluent in English, with Arabic proficiency highly advantageous.

Tools & Software Proficiency

• Design: Adobe Photoshop, Illustrator and InDesign (expert level); Figma for UI, layouts and design systems; Canva for client-editable templates.
• Motion & Video: Adobe After Effects (advanced) and Premiere Pro; working knowledge of 3D or advanced motion tools (e.g., Cinema 4D, Blender) and Lottie for web/app animation is an advantage.
• AI Image & Editing: Adobe Firefly (Generative Fill, Generative Expand) and other leading AI image tools (e.g., Midjourney, ChatGPT and Gemini image generation), plus AI upscaling and retouching tools.
• AI Video & Motion: AI video and image-to-video tools (e.g., Magnific, Google Veo, Kling, Higgsfield) for concepting, motion and short-form content.
• Workflow: Familiarity with the Company’s scheduling, collaboration and file-sharing platforms, and the ability to prepare correctly specified files for social, digital, print and web.

Reporting Structure

• Reports to: Head of Client Services for priorities, performance management, development, and HR-related matters.
• Coordinates with: Account Managers, Account Executives, Production and Performance Marketing teams.