Paid Ads & Performance Creative

Brands: Sundae School & Sundae Flowers

Location: New York City; remote candidates considered

Type: Part-Time / Freelance

Commitment: Approximately 10–15 hours per week

About the Role

We're looking for a creative, resourceful, and marketing-minded Graphic Designer to help bring paid advertising campaigns to life for Sundae School and Sundae Flowers.

You'll work closely with our creative and marketing team to transform campaign concepts, copy, rough mockups, and visual references into polished, conversion-focused ads across Meta, Google Ads, and other digital advertising platforms.

The ideal candidate combines strong graphic design skills with a good understanding of marketing and copywriting. You know how to create ads that not only look great but also communicate clearly, capture attention, and drive action.

Our team will provide overall creative strategy and direction, but we're looking for someone who can take ownership of execution, contribute ideas, strengthen messaging, and make thoughtful design decisions independently.

Resourcefulness is especially important. Not every brief will be perfectly structured, and not every asset will be neatly organized. We're looking for someone who is comfortable figuring things out, finding the right resources, and turning loosely defined ideas into polished final deliverables.

Key ResponsibilitiesPaid Advertising Design & Creative Production

• Design high-quality static ads for Meta (Instagram and Facebook), Google Ads (including display and Performance Max), and other digital advertising channels.
• Translate creative briefs, rough mockups, references, and campaign concepts into polished, ready-to-launch assets.
• Create compelling compositions using product photography, lifestyle imagery, typography, and graphic elements.
• Elevate designs through thoughtful layouts, textures, visual effects, photo manipulation, and other creative finishing touches.
• Develop multiple creative variations to test different hooks, imagery, layouts, offers, and messaging.
• Adapt creative across required formats, dimensions, and placements.
• Create simple GIFs or animated assets when needed.

Brand Assets & Creative Resourcefulness

• Proactively learn where existing brand assets are stored across Figma, shared drives, previous campaigns, and other internal resources.
• Independently find and select appropriate product photography, lifestyle imagery, fonts, graphics, and design references.
• Navigate asset libraries that may not always be fully organized or centralized.
• Identify stronger imagery or alternative creative solutions when the assets provided in a brief aren't ideal.
• Develop a strong understanding of each brand's visual identity by reviewing existing campaigns, guidelines, and creative materials.
• Help improve asset organization and reusable creative resources over time.

Creative Problem-Solving & Independent Execution

• Work confidently from briefs that may be incomplete, loosely defined, or open to interpretation.
• Turn high-level ideas, Slack messages, rough sketches, and inspiration references into finished designs.
• Use creative judgment to fill in reasonable gaps while staying aligned with campaign objectives.
• Proactively suggest improvements to imagery, layouts, copy, and overall creative direction.
• Ask thoughtful questions when necessary without requiring extensive step-by-step guidance.
• Take ownership of creative execution from initial brief through feedback, revisions, and final delivery.

Copywriting & Performance Marketing

• Write and refine compelling ad headlines, hooks, supporting copy, and calls to action.
• Improve messaging provided in briefs to make it clearer, more engaging, and conversion-focused.
• Understand how to communicate product benefits, promotional offers, and value propositions effectively.
• Suggest alternative copy angles and creative variations for testing.
• Apply performance marketing principles to design decisions, including visual hierarchy, readability, product positioning, and clear calls to action.
• Collaborate with the marketing team to incorporate feedback and performance insights into future creative.

Brand Consistency & Platform Guidelines

• Follow the distinct brand guidelines of Sundae School and Sundae Flowers, including typography, colors, imagery, logos, and tone of voice.
• Understand and follow advertising specifications and relevant policies for Meta, Google Ads, and other applicable platforms.
• Ensure assets meet platform requirements for dimensions, aspect ratios, file formats, file sizes, and placement-specific constraints.
• Adapt designs for different channels while maintaining brand consistency and visual quality.
• Quality-check final assets for accuracy, visual polish, and technical requirements.

Collaboration & Workflow

• Work closely with our creative and marketing team to execute campaigns efficiently.
• Manage multiple creative requests, revisions, and deliverables within agreed timelines.
• Communicate proactively about progress, questions, missing assets, and potential blockers.
• Incorporate feedback quickly and thoughtfully.
• Maintain organized, editable design files and properly exported final assets.

QualificationsRequired

• Strong graphic design skills with a portfolio demonstrating excellent typography, layout, composition, and visual storytelling.
• Experience designing paid social ads, Google display ads, or other digital advertising creative.
• Proficiency in Figma, Adobe Photoshop, or comparable design tools.
• Strong copywriting instincts, particularly for short-form advertising, promotional messaging, and headlines.
• Good understanding of digital marketing, conversion-focused design, and paid advertising creative best practices.
• Ability to follow brand guidelines and platform-specific advertising specifications.
• Resourceful and self-sufficient, with the ability to locate and work with existing assets even when resources aren't perfectly organized.
• Comfortable with ambiguity, interpreting loosely defined briefs and making independent creative decisions.
• Strong creative problem-solving skills and a proactive approach to improving concepts.
• Excellent attention to detail, organization, communication, and responsiveness to feedback.
• Availability for approximately 10–15 hours per week.

Nice to Have

• Experience with DTC, e-commerce, fashion, lifestyle, beauty, or consumer brands.
• Familiarity with Meta Ads Manager, Google Ads, and creative testing best practices.
• Experience with responsive display ads and Google Performance Max asset requirements.
• Knowledge of direct-response copywriting and consumer psychology.
• Photo retouching, masking, compositing, or image manipulation skills.
• Basic motion graphics, GIF animation, or video editing capabilities.
• Experience organizing creative asset libraries or developing reusable design templates.

What Success Looks Like

You receive a brief with a campaign idea, rough copy, a few visual references, and perhaps a link to an existing design.

You can independently explore our asset libraries, find the best imagery, understand the brand's visual direction, refine the messaging, and turn the concept into a polished, conversion-focused ad that's ready to launch.

If something is missing, you know how to find it. If the direction is ambiguous, you can make thoughtful recommendations. If an existing asset doesn't work, you can find a better solution.

You understand how to design for different advertising platforms while maintaining each brand's distinct identity.

Most importantly, you're someone who can think like a marketer, write like a copywriter, execute like a designer, and solve problems independently.

Engagement Details

• Hours: Approximately 10–15 hours per week, with some flexibility depending on campaign needs.
• Location: NYC-based candidates who can work in-office are strongly preferred. Remote candidates will also be considered.
• Schedule: Flexible part-time hours, with an emphasis on responsiveness, collaboration, and timely delivery.
• Type: Ongoing freelance engagement supporting both Sundae School and Sundae Flowers.
• Growth: Potential to expand hours and responsibilities as our creative needs grow.
• Compensation: Based on experience and agreed-upon hourly rate.

How to Apply

Please submit

1. Portfolio: Ideally including paid social ads, Google display ads, e-commerce campaigns, or other performance-focused creative.
2. Brief Introduction: Highlighting your design, copywriting, and marketing experience.
3. Availability: Confirmation of your availability for approximately 10–15 hours per week, including whether you're NYC-based and able to work in-office.
4. Hourly Rate: Your preferred freelance rate.

Bonus: We'd love to see examples of projects where you've transformed a rough concept or ambiguous creative brief into a polished final asset, particularly if you independently sourced imagery, refined messaging, or improved the original creative direction.

• We're looking for someone who brings together great design, strong marketing instincts, and independent creative problem-solving to help bring our advertising ideas to life.