Graphic Designer

Shengway Global Merchant Ltd., operating as MINISO Nigeria, is part of a fast-growing international retail brand (MINISO) with thousands of stores and strategic partnerships in over 100 countries. MINISO offers a wide range of modern and fashionable lifestyle products, including electronics, personal care and beauty, home essentials, sports items, gifts, toys, stationery, seasonal products, amongst many others. The brand is committed to quality, creativity, and delivering an enjoyable shopping experience. The company has multiple stores across the country and is guided by core values of Simplicity, Positivity, Integrity, Devotion, High Efficiency, and Ownership.

Role Description

The Graphic Designer role at MINISO Nigeria is a full-time, on-site position based in Lagos State, Nigeria. This role involves creating visually appealing designs for in-store materials, social media content, online campaigns, and brand communications that align with MINISO’s global brand identity and local market needs. The Graphic Designer will collaborate with marketing, retail operations, and management teams to develop promotional visuals, product display graphics, and brand assets that enhance the customer experience. Daily tasks include designing and refining artwork, preparing files for print and digital use, maintaining consistent branding, and adapting global creative guidelines for local campaigns. The role also includes participating in concept development, managing multiple design projects simultaneously, and responding to feedback in a timely and professional manner.

Qualifications

• A bachelor’s degree or higher national diploma in graphic design, fine arts, or a related field, or equivalent practical experience.
• Minimum of 3 years’ experience as a graphic designer or in related field.
• Relevant professional qualification or certification is a plus.
• Experience in retail or a similar industry is an advantage.
• Demonstrated expertise in graphic designs through a strong portfolio with high-quality designs.
• Prior experience in retail, FMCG, or lifestyle brands is an advantage.

Responsibilities

• Utilize graphic design software: Develop designs using tools like Photoshop, InDesign, illustrator, Adobe Creative Suite or equivalent graphic design software.
• Incorporate typography and color theory: Use fonts, design principles, and color schemes to enhance the appeal of marketing materials.
• Maintain brand guidelines: Ensure consistency across all visual designs to build a strong brand identity.
• Develop visual concepts: Brainstorm and execute ideas that align with the company’s goals and target audience.
• Creating designs for various mediums for marketing materials, social media, website etc. Tailor visuals for digital platforms, print, and multimedia projects.
• Meet deadlines: Manage time effectively to deliver high-quality designs on schedule.
• Stay updated on design trends: Research industry trends to integrate modern and innovative styles into projects.
• Collaborate with team members: Work closely with marketing teams to ensure cohesive visual concepts.

Required Skills

• Technical proficiency: Skilled in design software, including but not limited to Photoshop, InDesign, illustrator, and Adobe Creative Suite.
• Communication skills: Ability to clearly articulate ideas and collaborate with stakeholders and team members.
• Graphic design skills: Proficiency in typography, color theory, and design principles to create impactful visuals.
• Time management skills: Efficiently manage multiple projects and meet deadlines in a fast-paced environment.
• Adaptability: Flexibility to adjust designs based on feedback and evolving project requirements.
• Problem-solving skills: Creative ability to overcome design challenges and deliver effective solutions.
• Knowledge of design trends: Awareness of industry trends and the ability to integrate them into projects.
• A strong eye for and expertise in visual composition, to craft compelling visual concepts.