Graphic Designer (Equity Only)

I want to confirm that you are aware this role is equity-only to start, with a cash component kicking in once we secure our investment round or hit our profit targets

HEIGS — New York / Paris / Remote

HEIGS is a Swiss luxury house defined by restraint, precision, and modern craftsmanship. Every piece is handmade in France and shaped by a distinctly Swiss sensibility: quiet design, considered materials, and an uncompromising eye for detail. As we enter our next chapter, we’re seeking a senior creative partner to translate this ethos across all visual outputs — with clarity, taste, and technical sophistication.

Role Overview

The Graphic Designer will lead the visual expression of HEIGS across all platforms and touchpoints — from campaign and editorial direction to digital experiences and product storytelling. You bring not only an eye for refined, modern aesthetics but also deep experience with AI-assisted visual production and creative workflows.

This is an equity-based advisory role. We understand the significance of joining in an equity-only capacity and are committed to building a partnership rooted in trust, transparency, and long-term value.

Visual Identity & Art Direction

• Define and evolve HEIGS’ overarching visual language
• Lead creative direction for campaigns, lookbooks, packaging, and seasonal content
• Maintain consistency across digital, physical, and editorial assets
• Translate Swiss restraint and modern craftsmanship into compelling visual narratives

AI-Enhanced Creative Production

• Use generative AI tools to support concepting, storyboarding, and asset creation
• Build visual systems, templates, and AI-enhanced workflows to streamline production
• Stay ahead of emerging creative tools and technologies relevant to luxury design

Digital & Social Execution

• Oversee the look and feel of the HEIGS website, e-commerce pages, and digital experiences
• Direct design across all social channels, ensuring elegance, coherence, and brand alignment
• Contribute to seasonal animations, motion graphics, and visual drops using AI or blended media

Cultural Sensitivity & Brand World

• Align visual outputs with the brand’s European luxury codes and Swiss roots
• Identify cultural shifts and relevant visual references across fashion, art, and design
• Build a brand world that feels both intimate and global, timeless and contemporary

What You Bring

• A strong understanding of Swiss design language and European luxury culture
• Senior-level experience in art direction, design, and visual storytelling
• Demonstrated success creating high-end campaigns or lookbooks in fashion or luxury
• Proficiency with AI-based creative tools (e.g. Midjourney, Runway, DALL·E, Kive, etc.)
• Hands-on design skills with Adobe CC, Figma, or relevant 3D/motion tools
• Excellent eye for layout, typography, composition, and photographic direction
• Fluent English (French highly preferred; other languages a plus)
• A structured, calm, and precise working style rooted in quality