Graphic Designer

Location: In-office Watertown, CT, no remote.

Company: Equinavia

About Us:

Equinavia is a leader in the equestrian industry, offering a wide range of high-quality products and fostering a customer-driven approach. We seek a talented Graphic Designer & Merchandiser to join our dynamic team. This individual will play a critical role in shaping our brand's visual identity, enhancing our product presentation, and supporting our marketing initiatives.

Minimum Qualifications:

• 3+ years of graphic design experience, preferably in merchandising or a related field.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
• Experience in UX design for e-commerce platforms.
• Experience creating social media and email marketing content.
• Strong attention to detail and collaboration skills.
• Must work full-time in-office (Watertown, CT).

Key Responsibilities:

• Web Merchandising: Create engaging visual presentations of categories, collections, and products.
• Campaign: Develop impactful visual assets for use across multiple platforms.
• Social Media Management: Create, post, and comment to engage audiences.
• Print: Design and layout promotional materials, including catalogs, brochures, pamphlets, and flyers.
• Dealer Support: Provide dealers with branding and promotional graphics for campaigns.
• Email & Social Content: Design engaging content for email campaigns and social media platforms.
• Content Management: Oversee content creation across web, email, and social channels.
• Programs & Concepts: Develop and design new program concepts and visuals.
• Stationery: Design, print, and manage all company stationery.
• Studio Shoots: Plan, execute, and edit content from location and studio shoots.
• Product Artwork & Packaging: Collaborate with product teams to create cutting-edge artwork and packaging.
• Show Support: Design and conceptualize trade show setups and presentations.
• Company Visual Profile: Uphold and evolve the visual identity across all channels.
• Size Charts: Develop clear and accurate size charts for products.
• Web UX Design: Collaborate with web teams to enhance the user experience.

Collaborative Responsibilities with Supervisor:

• Partnerships & Sponsorships: Design assets for co-branded and promotional campaigns to maximize platform value.
• Strategizing & Planning: Contribute to creative direction and visual strategy for marketing and business development.
• Product & Business Development: Design visuals that support product goals, launches, and sales presentations.
• Creative Art Direction: Assist with visual concepts, brainstorming, and high-quality execution.
• Track & Optimize: Analyze campaign performance to optimize visuals and improve ROI.
• Media Organization & Publishing: Edit, organize, and publish high-quality visuals across platforms.
• Video Editing: Support content creation, editing, and publishing to maintain high visual standards.
• Customer Feedback: Address customer inquiries with visual materials and improve product content.
• Show Support: Collaborate on trade show design, ensuring a consistent brand presence.
• Vendor Management: Leverage vendors for time-consuming tasks when workloads increase.

Required Skills & Qualifications:

• Collaboration: Strong collaboration skills, able to work cross-functionally.
• Project Management: Ability to juggle multiple projects and work in a fast-paced environment.
• Attention to Detail: Strong eye for detail, layout, and visual storytelling.
• Graphic Design Experience: Proven experience as a Graphic Designer, preferably in merchandising or a related field.
• Adobe Creative Suite Proficiency: Advanced use of Lightroom, Photoshop, InDesign, and Illustrator.
• Web UX Design: Experience with web UX design and e-commerce platforms.
• Packaging & Stationery: Familiarity with product packaging, artwork, and stationery design.
• Social Media & Email Marketing: Experience creating content for social media, email, and SMS marketing.
• Project Management Tools: Proficiency in Google Drive, Slack, Airtable, or similar workflow management tools.
• Photography: Interest and basic understanding of photo capture, editing, retouching, and publish

Additional Skills (Plus):

• Motion Graphics: Ability to create engaging animations using tools like CapCut for social media, email, and web campaigns.
• Photography: Experience with product and lifestyle photography, particularly equestrian-related.
• Illustration: Ability to create custom illustrations for branding, packaging, or product marketing.
• Video Production: Experience with video creation, editing, and post-production.
• 3D Visualization: Ability to create 3D visualizations for concepts, booths, product designs, and marketing.
• E-commerce Content Management: Familiarity with managing visual content on e-commerce platforms.
• Print Production: Understanding print processes, including pre-press, materials, and color matching.
• Data Visualization: Ability to translate data into visually appealing infographics and reports.
• Copywriting: Ability to create compelling copy that complements visual design for email, web, and social media.
• Brand Identity Development: Experience in developing and evolving brand identities across touchpoints.
• HTML/CSS: Basic coding skills for web design and email templates.
• Multilingual Design: Ability to design for multilingual and international audiences, considering cultural nuances.

Perks & Benefits:

• Opportunity to work in a passionate and dynamic team environment.
• Exposure to a diverse range of creative and business development projects.
• Growth opportunities within the company.
• Competitive salary and benefits package.

To Apply:

Submit your portfolio, resume, and a brief cover letter to hradmin@equinavia.com. We look forward to seeing how your creativity and vision can contribute to Equinavia’s success!