Freelance Graphic Designer

At LENA, we believe thoughtful design brings strategy to life. We're building a network of talented freelance Graphic Designers who can join us on a project basis to develop complete visual identity systems based on an approved creative direction.

Working closely with our Art Director and Brand Strategist, you'll transform an approved Creative Territory into a polished, cohesive brand identity that clients can confidently launch and grow with.

This is a client-facing role, so we're looking for someone who is comfortable presenting design work, explaining design decisions, and collaborating directly with clients throughout the refinement process.

What You'll Do

You'll develop the approved creative direction into a complete visual identity, including:

• Designing curated color palette systems
• Developing typography systems with clear usage guidelines
• Creating supporting graphic elements, icons, patterns, textures, and visual assets
• Designing sample brand applications across key touchpoints
• Building comprehensive Brand Style Guides
• Preparing polished presentation decks for client review
• Collaborating with the Art Director to maintain the approved creative vision
• Refining work based on client feedback while ensuring consistency across the identity
• Preparing organized final files and deliverables for client handoff

Opportunity for ongoing work: Designers who are a strong fit may be invited to continue supporting the client through a monthly content creation retainer after the branding project is complete.

We're Looking For Someone Who

• Has experience designing complete brand identity systems
• Has a strong eye for typography, layout, and visual hierarchy
• Understands how to build scalable design systems—not just individual assets
• Pays close attention to detail and consistency
• Can confidently present and explain design decisions to clients
• Thrives in a collaborative creative environment
• Is organized and able to manage multiple projects independently
• Is comfortable working remotely

Experience With

We'd love to see experience in

• Brand Identity Design
• Logo Refinement
• Typography Systems
• Color Systems
• Graphic Elements & Iconography
• Pattern & Asset Design
• Editorial Layout
• Brand Style Guides
• Presentation Design
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Figma

Bonus If You Have Experience In

• Social media content design
• Canva Brand Kits and Templates
• Website design
• Packaging design
• Print production
• Motion graphics
• AI-assisted creative workflows (Midjourney, ChatGPT, Adobe Firefly, etc.)

This Role Is For You If...

• You love transforming ideas into polished design systems.
• You care about the details that make a brand feel cohesive and memorable.
• You enjoy building assets that clients can confidently use every day.
• You appreciate collaboration and value thoughtful feedback.
• You're excited by the possibility of continuing with a brand beyond launch through ongoing creative support.

Engagement

• Remote
• Freelance / Project-Based
• Rate is negotiated per project based on scope and experience
• Work is assigned as client projects become available
• High-performing designers may be offered ongoing monthly retainer work creating content and marketing assets for clients

To Apply

Please include

• Your resume or LinkedIn profile
• A portfolio showcasing your branding and identity work
• 3–5 case studies demonstrating your design process and final deliverables
• A brief introduction about your approach to brand identity design
• Your typical project rates
• Your availability and time zone