Freelance Art Director

At LENA, we believe the strongest creative work begins with a clear strategy. We're building a network of talented freelance Art Directors who can join us on a project basis to translate approved brand strategies into thoughtful, inspiring visual directions.

We're looking for someone who loves exploring ideas, building creative concepts, and presenting a compelling visual vision.

This is a highly collaborative role where you'll work alongside our strategists to create distinct creative territories that help clients discover the visual direction that feels most authentic to their brand. This is a client-facing role, so we're looking for someone who is confident presenting creative work, explaining design decisions, and facilitating thoughtful discussions around creative direction.

What You'll Do

You'll lead the conceptual visual direction for client brands, including:

Translating approved brand strategy into visual concepts

• Developing three distinct Creative Territories, each exploring a unique aesthetic direction
• Creating moodboards, visual inspiration, and design references that communicate each territory
• Exploring typography, color, imagery, composition, materials, and overall visual language
• Presenting creative territories and explaining the strategic thinking behind each direction
• Collaborating with Brand Strategists and copywriters throughout the creative process
• Refining concepts based on client feedback while maintaining creative integrity
• Providing clear creative direction for the next phase of visual identity development

We're Looking For Someone who

Has experience developing creative concepts for brands

• Thinks conceptually before jumping into execution
• Can translate strategy into cohesive visual directions
• Has exceptional taste and a strong understanding of visual storytelling
• Is confident presenting creative ideas to clients
• Can clearly articulate the reasoning behind design decisions
• Thrives in collaborative creative environments
• Is organized, self-directed, and comfortable working remotely

Experience With

We'd love to see experience in: Art Direction

• Creative Direction
• Brand Identity
• Moodboard & Concept Development
• Typography
• Color Theory
• Photography Direction
• Editorial Design
• Presentation Design
• Adobe Creative Suite
• Figma

Bonus If You Have Experience In

Luxury or premium brands

• Founder-led businesses
• Lifestyle, wellness, or hospitality brands
• AI-assisted creative workflows (Midjourney, ChatGPT, Adobe Firefly, etc.)
• Photography styling and creative production

This Role Is For You If...

You naturally think in concepts before visuals.

• You enjoy exploring multiple creative possibilities rather than settling on the first idea.
• You believe every visual decision should connect back to strategy.
• You can inspire clients with a vision—not just show them beautiful designs.
• You love helping shape the creative identity of a brand from the ground up.

Engagement

Remote

• Freelance / Project-Based
• Rate is negotiated per project based on scope and experience
• Work is assigned as client projects become available

To Apply

Please include: Your resume or LinkedIn profile

• A portfolio showcasing your art direction or brand concept work
• 2–3 case studies that demonstrate your creative thinking and process
• A brief introduction about your approach to art direction
• Your typical project rates
• Your availability and time zone

For applications, please email: [email protected]