Salary: $80,000 - $90,000
About the Role:
The Creative and Graphic Design Specialist will play a pivotal role in shaping the visual identity of our brand within the Accommodation and Food Services industry. This position is responsible for creating compelling graphics and designs that effectively communicate our brand message and engage our target audience. The specialist will collaborate with various departments to develop marketing materials, digital content, website updates and promotional assets that align with our strategic goals. By leveraging creativity and design expertise, the specialist will enhance customer experiences and drive brand loyalty. Ultimately, this role aims to elevate our brand presence and contribute to the overall success of our corporate initiatives.
Responsibilities:
Graphic Design
· Create visually appealing designs for marketing campaigns, social media, internal communications, and print materials
· Design original brand identity elements, including logos and style guides
Website Design & Management
· Design, develop, and maintain websites using WordPress/Elementor
· Perform updates, redesigns, and troubleshoot technical issues
· Ensure mobile responsiveness and consistent user experience across platforms
User Experience (UX)
· Design intuitive and user-friendly website interfaces
· Optimize site navigation and structure for improved usability and engagement
Collaboration & Project Management
· Partner with cross-functional teams to understand business goals and translate them into creative solutions
· Manage multiple projects simultaneously, ensuring on-time delivery and alignment with brand guidelines
· Stay current with industry trends, design tools, and best practices to bring fresh, innovative ideas to the team
Minimum Qualifications
· Bachelor's degree in Graphic Design, Fine Arts, or a related field
· Demonstrated experience in graphic design with a strong portfolio
· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
· Solid grasp of design principles, typography, and color theory
· Experience with user experience (UX) design, including interface design and usability best practices
· Excellent communication and teamwork skills
Preferred Qualifications:
· Familiarity with web design and user experience principles.
· Knowledge of video editing software and motion graphics.
· Ability to work in a fast-paced environment and adapt to changing priorities.
· Experience with branding and marketing strategies.
Skills:
The required skills in graphic design software are essential for creating high-quality visuals that resonate with our audience. Strong communication skills will facilitate effective collaboration with team members and stakeholders, ensuring that design projects align with overall business goals. A solid understanding of design principles will guide the specialist in producing aesthetically pleasing and functional designs. Preferred skills, such as web design knowledge, will enhance the specialist's ability to create cohesive digital experiences across platforms. Overall, these skills will be utilized daily to produce innovative designs that elevate our brand and engage our customers.