Content & Brand Designer

About the Role

Concreteworks and MANOS by Concreteworks are seeking an experienced, visually sophisticated Content & Brand Designer to help shape how our work is experienced across digital and physical platforms.

This role combines original short-form video production, graphic design, and visual storytelling, with an emphasis on communicating the materials, products, people, and processes behind our work.

We're looking for a multidisciplinary creative professional with a strong point of view—someone who can independently recognize compelling stories, develop original concepts, and bring them to life through thoughtful filming, editing, design, and written content.

Working closely with our Head of Product, you'll have significant creative ownership over the day-to-day visual expression of MANOS while supporting Concreteworks' broader marketing and communications. You'll help translate established brand strategy into a consistent stream of original content, developing creative approaches rather than relying on prescribed concepts or detailed direction.

This is a hands-on position with regular access to our design studio and fabrication facility in San Leandro. You'll have the opportunity to document the making of architectural and sculptural concrete work, from early prototypes to finished installations.

Responsibilities

Creative Direction, Video & Content Development

• Independently conceive, develop, film, edit, and publish original short-form video content for Instagram and other relevant platforms.
• Develop compelling visual narratives that communicate our design philosophy, craftsmanship, materials, products, and studio culture.
• Produce approximately two polished short-form videos per week, exercising creative judgment over storytelling, composition, pacing, sound, and editing.
• Proactively identify opportunities for original content throughout the design and fabrication process.
• Establish and evolve recurring content formats that create a recognizable visual language across both brands.
• Direct and execute original photography and video capture of products, processes, people, and finished projects.
• Exercise independent creative judgment in determining visual approaches, production techniques, and final execution.
• Maintain an organized library of original photo and video assets.

Graphic Design & Brand Development

• Independently conceptualize and design original digital and print materials, including campaign graphics, product collateral, advertisements, presentations, and sales materials.
• Develop original layouts, typography, imagery, and visual treatments consistent with established brand direction.
• Contribute creative concepts and visual approaches for product launches, collaborations, and marketing campaigns.
• Translate brand strategy and product positioning into compelling visual communication across physical and digital platforms.
• Maintain consistency and quality across brand touchpoints while identifying opportunities to evolve their visual expression.

Social Media & Editorial Content

• Own the creative development and day-to-day management of the social media content calendar for MANOS and Concreteworks.
• Independently develop content concepts, write routine captions, and determine appropriate visual treatments within established brand guidelines.
• Plan, schedule, and publish content while maintaining a consistent editorial cadence.
• Evaluate content performance and use insights to inform future creative direction.
• Respond to routine comments and direct customer or sales inquiries to the appropriate team members.
• Collaborate with internal leadership and external PR partners to align original content with broader brand and campaign initiatives.

Website & Marketing Support

• Develop original visual content and page layouts for our websites across Shopify, Sanity, and WordPress.
• Update website imagery, product storytelling, and other creative content as needed.
• Support HubSpot marketing operations, including audience segmentation, email templates, and marketing automation workflows.
• Create and adapt marketing assets for digital advertising, email campaigns, and sales initiatives.
• Coordinate creative assets and maintain consistency across customer-facing platforms.

Qualifications

• 2–5+ years of professional experience in graphic design, content creation, visual storytelling, or a related creative discipline, or an equivalent portfolio demonstrating substantial independent creative work.
• Strong portfolio demonstrating original short-form video production and sophisticated graphic design.
• Proven ability to independently develop creative concepts and execute them from initial idea through final delivery.
• Strong artistic judgment and visual sensibility, particularly in composition, typography, storytelling, pacing, and editing.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Premiere Pro or comparable editing software.
• Experience producing engaging, visually considered short-form video content, including smartphone-based production.
• Proficiency in Figma and contemporary digital design workflows.
• Strong photography and video production fundamentals, including lighting, framing, sound, and editing.
• Excellent written communication skills and the ability to develop concise, thoughtful brand copy.
• Strong organizational skills and the ability to manage multiple creative projects independently.
• Comfortable collaborating across teams while taking ownership of creative decisions and execution.
• Ability to work regularly on-site at our San Leandro studio and fabrication facility.

Nice to Have

• Experience with Shopify, Sanity, WordPress, HubSpot, or similar platforms.
• Experience with motion graphics, animation, or advanced video production techniques.
• Interest in architecture, interior design, industrial design, furniture, or material-driven creative practices.
• Experience producing documentary-style, behind-the-scenes, or process-oriented content.
• Familiarity with digital advertising creative and content performance metrics.

About Concreteworks & MANOS

Concreteworks is a California-based design and fabrication studio specializing in architectural and sculptural concrete. For more than 30 years, we've collaborated with architects, designers, artists, and makers to explore the expressive and technical possibilities of the material.

MANOS by Concreteworks is our product atelier, creating enduring furniture, fire features, and architectural objects shaped by material honesty, craftsmanship, and a belief in the value of the human hand.

Our work brings together contemporary design, technical innovation, and the tactile character of concrete.

Compensation & Work Environment

This is a full-time position based in San Leandro, California, with an anticipated schedule of three to four days on-site per week and flexibility for remote work depending on production needs.

Compensation is $72,800-$93,600 annually, commensurate with experience and qualifications.

How to Apply

Apply on LinkedIn or send your resume and portfolio to [email protected], demonstrating both original short-form video work and graphic design projects.

We're particularly interested in work you personally conceived, directed, filmed, edited, or designed. Please briefly describe your role in any collaborative projects.

We value thoughtful visual storytelling, strong design fundamentals, and creative independence over familiarity with any particular industry.