Art Director, Brand & Design

Job Title: Art Director, Brand & Design
Location: Remote
Reports to: Director of Brand Marketing
Status: Full-Time
Salary Range: $110,000-$130,000
Direct Reports: Graphic Designers

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

Bask & Lather is seeking an Art Director, Brand & Design to bring our brand to life across campaigns, digital experiences, product packaging, retail displays, and experiential marketing.

This is a hands-on leadership role for a strong designer who can develop compelling concepts, personally execute key creative, and lead graphic designers to deliver cohesive, commercially effective work. You will translate brand strategy into clear visual direction and help build the systems, standards, and team capabilities needed to support a growing beauty brand.

Reporting to the Director of Brand Marketing, you will collaborate with Brand, Growth, E-Commerce, Retention, Retail, Experiential, Product Development, and Supply Chain to ensure creative builds brand recognition, communicates product value, and supports business goals.

Core Responsibilities

Art Direction & Brand Design

• Develop creative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing.
• Translate approved brand strategy into clear art direction, design briefs, and cohesive execution across customer touchpoints.
• Maintain and evolve design standards, templates, and asset libraries within the brand’s established identity.
• Art direct photography, short-form video, creator content, and product demonstrations, including mood boards, composition, styling, and post-production guidance. Ensure clear product education and consistent brand presentation.

Hands-On Creative Execution

• Personally design key creative across e-commerce, social, email, paid media, marketplaces, sales materials, and brand campaigns.
• Develop platform-specific creative for TikTok Shop, paid and organic social, creator content, and livestream shopping, adapting storytelling and design to how customers discover and purchase on each channel.
• Translate customer questions, hair concerns, cultural insights, and relevant trends into creative that resonates with our audience and reflects the brand’s voice and standards.
• Partner with Growth, Social, E-Commerce, and the Director of Creative Performance to develop and refine creative using performance insights and customer feedback, supporting structured testing and iteration.

Packaging, Retail & Experiential Design

• Design packaging, labels, cartons, kits, and other physical brand materials from concept through production-ready artwork.
• Develop retail displays, merchandising assets, signage, and environmental graphics that translate the brand into physical spaces.
• Work with internal partners and external vendors on dielines, specifications, proofs, color, materials, and finishes.
• Ensure artwork includes approved content and completes the required cross-functional reviews before production.

Team Leadership & Creative Operations

• Manage, coach, and develop graphic designers, providing clear direction and constructive feedback.
• Prioritize projects, balance workloads, and maintain accountability for creative quality and deadlines.
• Review deliverables for brand consistency, accuracy, channel suitability, and production readiness.
• Build scalable workflows that improve turnaround time and reduce unnecessary revisions while maintaining high standards.

Key KPIs & Success Metrics

• A cohesive, recognizable brand across digital and physical touchpoints.
• Strong creative delivered accurately and on time.
• A design team with clear direction, useful feedback, and consistent standards.
• Packaging and displays that meet brand, retailer, and production requirements.
• Creative systems that support growth and improve team efficiency.

Qualifications

• 5+ years of professional brand design or creative experience, including experience leading designers and providing art direction.
• A strong portfolio demonstrating consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences.
• Hands-on proficiency in Adobe Creative Suite and Figma, with strong typography, composition, layout, and image-editing skills.
• Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review.
• Experience designing for e-commerce and digital marketing, with an understanding of how creative supports customer education and conversion.
• Strong judgment, organization, communication, and the ability to move projects forward independently.
• A collaborative approach and the ability to balance personal execution with effective delegation.
• Experience in beauty, haircare, skincare, wellness, or consumer packaged goods is strongly preferred. Experience supporting social commerce, particularly TikTok Shop, is strongly preferred. Ability to direct video and motion work is required; hands-on motion design or video editing is a plus.

Why Join Bask & Lather Co.?

• Be part of a passionate, fast-paced team changing the narrative around scalp care
• Play a pivotal role in a high-growth, high-impact brand with national reach
• Directly support strategic initiatives and help shape scalable infrastructure
• Competitive salary, collaborative culture, and room to grow with the business

Benefits

• Medical Insurance- (Health, Dental, Vision)
• Paid Time Off
• 401K
• Plum Benefits Discounts
• Career growth opportunities within a rapidly expanding company

How to Apply

Please include a portfolio with examples of digital campaigns, photography or short-form video art direction, creator content, packaging, and retail or physical brand design. Identify your personal design contribution, art direction, and team leadership on the work shown.

Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.

Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.

We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.